High-Performance Web Products
DIGITALCRAFTSMAN
Design & development for Business Owners who need a site that converts.
Core Services.
End-to-end engineering and design packages built for founders and teams scaling their digital footprint.
"You don't need another $4,000 decision just to get a website your business is proud to send people to."
Best for
You've outgrown Wix, Squarespace, or the website you put together when the business was smaller. You need something custom that represents the business properly, but dropping $3,800+ on a new site all at once isn't how you want to spend your budget.
Outcome
Custom websites and digital services built to turn attention into business. No need to spend thousands upfront to get the website your business actually needs.
What you get
- —Custom-designed and developed website with up to 5 pages
- —Built around your business, messaging and what you need visitors to do next
- —Hosting and general maintenance handled for you
- —Ongoing website edit requests and support, subject to fair-use terms
12-month minimum. Month-to-month thereafter. Add pages anytime for $100 each.
Timeline
Typically live in 1–2 weeks
Investment
$0 upfront · $175/month
"You don't need another $4,000 decision just to get a website your business is proud to send people to."
Best for
You've outgrown Wix, Squarespace, or the website you put together when the business was smaller. You need something custom that represents the business properly, but dropping $3,800+ on a new site all at once isn't how you want to spend your budget.
Outcome
Custom websites and digital services built to turn attention into business. No need to spend thousands upfront to get the website your business actually needs.
What you get
- —Custom-designed and developed website with up to 5 pages
- —Built around your business, messaging and what you need visitors to do next
- —Hosting and general maintenance handled for you
- —Ongoing website edit requests and support, subject to fair-use terms
12-month minimum. Month-to-month thereafter. Add pages anytime for $100 each.
Timeline
Typically live in 1–2 weeks
Investment
$0 upfront · $175/month
"One offer, one page, one job: turn the click into a lead."
Best for
You're launching something new or running traffic, whether from ads, email, referrals, or people Googling your name, and need a page built to close, not just exist.
Outcome
A single-purpose page built around one conversion goal, live fast enough to hit your launch window.
What you get
- —Conversion-first copy: headline, subheads, CTA that matches buyer intent
- —Page designed around a single action, no distractions
- —Full funnel mapped from first click to booked call
- —Deployed and ready to plug into your ad or email traffic
See recent builds in the portfolio below ↓
Timeline
3–5 days
Investment
$0 upfront · $99/month
"Your design is done. Don't let it die in a Figma file."
Best for
You or your designer already built the file. You just need it shipped, pixel for pixel, without the back-and-forth of hiring a dev team.
Outcome
Your exact design, live and working on every device. Nothing lost in translation.
What you get
- —Pixel-perfect build from your Figma file, no shortcuts
- —Fully responsive across mobile, tablet, desktop
- —Deployed and live on Vercel
See recent builds in the portfolio below ↓
Timeline
3–7 days
Investment
Custom scope. Book a call
"If your site isn't showing up on Google, or in the AI answer someone just asked for instead, it's invisible to the people ready to buy."
Best for
Your site exists but isn't pulling weight: not ranking, not showing up when someone asks ChatGPT or Google's AI overview, or not saying the right thing once someone actually lands.
Outcome
A site that shows up in search and AI answers, and says the right thing once someone's there.
What you get
- —Keyword research: what your buyers are actually typing
- —Meta titles and descriptions rewritten to earn the click
- —On-page copy and heading structure rebuilt around intent
- —Answer-ready page structure so AI tools can cite and recommend you
See recent builds in the portfolio below ↓
Timeline
3–5 days
Investment
Custom scope. Book a call
"Ad spend without a strategy is just an expensive way to find out what doesn't work."
Best for
You're running ads without a clear system behind them, or you know you should be running ads and don't know where to start.
Outcome
A clear, tracked plan for where your ad dollars go and why, not spend-and-hope.
What you get
- —Platform and audience strategy (Google / Meta / LinkedIn) matched to your buyer
- —Ad creative and copy briefs built around what converts, not what's trendy
- —Monthly performance reporting in plain English: what worked, what didn't, what's next
See recent campaigns in the portfolio below ↓
Timeline
Ongoing, scoped after a strategy call
Investment
Custom scope. Book a call
"If your visuals don't match the quality of what you're selling, prospects notice before they read a word."
Best for
Your brand looks inconsistent or dated across ads, social, or print, and it's quietly costing you credibility with every new visitor.
Outcome
A visual identity that matches how good your product or service actually is.
What you get
- —Brand identity / logo suite built to be used everywhere, not just one Canva template
- —Social and ad creative templates your team can reuse without hiring a designer each time
- —Full source file handoff: you own everything, no lock-in
See recent work in the portfolio below ↓
Timeline
Scoped per project
Investment
Custom scope. Book a call
Selected Works.
A curated selection of resilient systems, high-conversion interfaces, and engineered digital experiences.
The Philosophy.
Designing and building web products that earn trust and drive decisions.
I'm a freelance designer and developer working with clients across the US. I work across the full visual stack, from early Figma concepts to shipped Next.js and React products. My background isn't purely technical, it's commercial. Before building interfaces, I ran B2B campaigns and studied why people click, convert, and leave, which is exactly what shows up in the work below.
I've built for finance, healthcare, and real estate: sectors where trust signals, information hierarchy, and load speed aren't nice-to-haves, they're the difference between a visitor converting or bouncing. I take projects from a blank Figma frame to a live, performant website, and I care just as much about what happens after launch as before it.
Alec Sebastian
Working US Hours · Remote
Core Capabilities.
The tools I use to build resilient systems.
Thinking
beyond the interface.
Notes on websites, conversion, search visibility, design systems, and the decisions behind better digital experiences.
View all insights→
"This looks cool, but couldn't
AI just build this for me?"
Think of AI as a brilliant, tireless pack donkey. It can carry a massive load of code up the mountain in record time. But a donkey doesn't know how to read a map, it doesn't understand brand psychology, and it certainly doesn't know how to build a luxury experience at the summit.
You are the visionary. You know exactly where your business needs to go.
AI can write the code. It can't tell you what to say, where to put it, or why your current site isn't converting. That's what I do.